Lang Lang Challenge

Telefónica, Wayra and Lang Lang International Music Foundation set to find the most user friendly classical music application

– The winner of the “Lang Lang Challenge” will win 30,000 euros to develop the application
– The jury will evaluate the proposals which have the highest level of technological development, usability and social sharing capabilities

Madrid, March 20th, 2014

Telefónica, Wayra and Lang Lang International Music Foundation, have launched the “Lang Lang Challenge”. The objective is to find the application that best helps discover, educate, share and / or learn to play classical music in the most attractive way possible. The winner of this challenge will win a prize of 30,000 euros to develop the application.
Telefónica, sponsor of the initiative, Wayra and Lang Lang International Music Foundation are launching this innovative competition with the aim to further spread classical music around the world. We also invite companies and individual developers with new Apps or proposals already available in the market which have a distinctive feature developed specifically for the pianist Lang Lang. It is an open and global competition that seeks to unify the diffusion of classical music through the various platforms offered by the new technologies.

This initiative follows other projects already carried out between Telefónica and the Chinese musician since 2011, when they both signed a partnership for the “best pianist in the world” to become “an international brand ambassador of Telefónica”.

Taking part in the “Lang Lang Challenge” is very simple. Just follow the steps given in the following web: . The Apps must be developed in English or Spanish and must be available on iOS/Android and Firefox operating systems.

The jury will evaluate various criteria including the degree of technological development, usability and the ability to share socially. One of the main requirements of the challenge is that proposals must have a connection to Lang Lang either in the design or functionality.
The call opens today in all the Wayra academies present in 12 countries and it will close down on April 15, 2014. The results of the competition will be announced on 30 April. All information and presentation of projects will be submitted:

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